Email marketing is a digital marketing strategy that involves sending emails to customers and potential customers to promote products, services, or build relationships. It is one of the most effective and affordable marketing methods because it allows businesses to communicate directly with their audience. Companies use email marketing to share updates, offers, newsletters, and important information.

The main purpose of email marketing is to engage customers and encourage them to take action. These actions may include purchasing a product, signing up for an event, downloading a resource, or visiting a website. Well-designed email campaigns help businesses maintain regular contact with their customers and strengthen brand loyalty.